ISLAND CREATIONS // HIC
In 1971, brother Stephan and Jimmy Tsukayama opened Kailua Bike Shop on
Uluniu Street. A year later, the infamous Energy Crisis was upon us. Bike
sales soared and with the additional capital the company expanded into
the wholesaling of packaged plant items. To appeal to the tourist industry,
"Hawaiian Island Creations" was composed in 1972 and Paul Ichimura
was commissioned to create the present distinctive symmetrical logo.
In 1974 marked the relocation to the present Kailua store on Hahani Street.
Surf accessories and "Kailua Surfboards" were introduced. A
year later, a full-scale skateboarding department was added. The opening
of the board of water supply products, one of the first surfboard manufacturing
factories soon followed.
Hic's reputation of warm and friendly personal service influenced the
management of Ala Moana Center to a rare invitation to HIC to open a bike
and surf shop. By the summer of 1980 the HIC flagship store opened as
Hawaiian Island Sports. Five years later HIC Bike and Surf opened in the
Pearlridge Shopping Center. The same year, the wholesale division and
board of water supply products were closed so emphasis could be placed
on the growing retail division.
In October 1995, HIC opened in Haleiwa Town on the North Shore of Oahu.
The next few years brought dramatic changes to the make-up of the company.
HIC's first Japan Addition opened in the city of Chiba In April 1997.
Presently Coral Head in California is the national HIC clothing licensee
and CDR is the surfboard licensee. Internationally, HIC has licensees
in the USA, Europe, Australia, Brazil, and Japan.
"In 1991 Coral Head, Inc. became the domestic clothing licensee and
handles all manufacturing for the United States.
Finally in 1999 Coral Head, Inc. purchased the
tradename & trademark
for the the United States."
In engem Kontakt zur Muttergesellschaft auf Kailua Hawaii ist seit Jahrzehnten
ein Image von Hawaiian-Island-Creations entstanden, das kompromisslos
und ehrlich für Qualität, Funktion, Authentizität dieser
Coremarke gerade steht.
Nicht zuletzt durch 3 Weltmeistertitel, die wir mit Andy Irons unser eigen
nennen dürfen, hat Hawaiian-Island-Creations Weltweit unter Beweis
gestellt, wie wertvoll es ist, seiner Philosophie treu zu bleiben. Sowohl
bei der unschlagbaren Qualität seiner Surfboards als auch der Mode
und Accessoires setzt Hawaiian-Island-Creations Zeichen.
Hawaiian-Island-Creations = Enjoy the ride